No matter if you have a product, a service or a brand of your own – the rules stays the same. In order to stay visible and noticeable in today’s digital environment, you need to have a good and reliable website – like the presentation of your work. That website needs to be responsive so that people can have the best user experience whether they’re coming to you via desktop computer, a tablet or a mobile phone.
It needs to have all the necessary data: company/product/service details, About us section, a blog and so on. Every content you make on that website should be SEO responsive, meaning the copy needs to be understandable and easy to read – both to your visitors and search engines – so that people could find you.
But that’s only the half of the work.
In order to do all that and be sure it’ll be and stay the way it should be, the platform that you build on should be of the most quality there is today. And that’s where WordPress steps in. An open source platform that is currently being used on more than 28% sites in the world. Initially used for blogging, WordPress today is much more, just look how good it gets on BBC America, CNN, The New Yorker, Variety, MTV News, Sony Music, TED and much more.
The beauty of WordPress is that it has so many useful themes and it’s so easy to use it and work with it and, thanks to the great global community – even if you get stuck through the process – there’s always someone to help you when you reach out to them. And, if you’re not quite there yet in being convinced, maybe these statistics will help you decide to give WordPress a chance.
Once you do that, and make all the necessary steps in creating compelling website/blog and content, the job is not quite done yet. To be seen and recognized as an brand/company/product or service with the authority on search engines – just like in real life – it takes time. And, what better way to boost that than through Social Media? Luckily, WordPress has tons of pretty useful plugins (both free and paid ones) that can and will help you in spreading your messages out there and reaching your community. So, that is why we could say that WordPress and Social Media could be a match made in heaven, but, we won’t just stop there.
The main three ways you can incorporate Social Media in your WordPress and thus help your content be more visible and reach more people are these:
1. Add Social buttons
Implementing Social buttons will ensure your content is easy visible and quick to share, which will lead to wider reach and visibility.
2. Add Social Login option
People are already connected to their Social Media accounts almost 24/7 and are rarely disconnected. Why not use that in your advantage and offer them to login to your website through their accounts? In that way, every interaction will be shared through their channels which will help you with your awareness goals.
3. Automate publishing through Social Media
Working with your website, content and Social Media can be hard and time consuming so, why not do whatever you can in easing some of that work? One of the best ways to do that is through auto-publishing your content, whether by using tools such as Buffer or HootSuite or by playing with IFTTT. Minute by minute, task by task and you’ll save yourself plenty of time which you can invest in creating more quality content or devote to developing new strategy.
No doubt WordPress and Social Media changed the way people create, share and interact with the content which is why it’s important to get them aligned in order to increase your chances in getting out there, spreading your messages and reaching more people.
What are some of the Social Media plugins you use on your blogs and websites, share with us in comments below?