Medium vs WordPress – which one to use?

Medium vs WordPress – which one to use?

Whether you’re just starting your blogging or are a writing savvy, a question like WordPress vs Medium is among the ones to ask when preparing yourself for an online hobby or business.

Right from the start, the very basic thing to know is that both WordPress and Medium are writing and publishing platforms. That being said, WordPress alone has two options: .com and .org, depending on what you want to do with i.e. for personal or business purposes. So, when we talk about WordPress vs Medium, we are actually talking about WordPress .com vs .org vs Medium, and here’s why.

WordPress.com

WordPress.com is a free blog version where you use .com to host and publish your articles. WordPress’s subdomain (yourblogname.wordpress.com) is your address, but that comes with a price of not being able to use all the benefits in plugins and widgets that make WordPress what it is – the most popular and used CMS in the world. Although, you could use some of them for a monthly fee, but – if you’re going to pay – why not start using WordPress.org from the beginning, right?

Examples of WordPress.com blogs:

WordPress.org

With WordPress.org there’s a whole other story. You are downloading WordPress as a software and installing it onto your website – and, for that, you’ll be needing your own domain name and good hosting. Small price to pay for flexibility, owning your own website and content and using tons of beautiful themes, useful plugins and widgets, right?

WordPress vs Medium

And, for the showcase, just look some of the website examples made with WordPress:

Medium

Ah, Medium.. Founded in 2012 by ex Twitter CEO’s Evan Williams, Medium is – what I like to call it – a Social Media blogging & publishing platform which became pretty much popular among bloggers and content writers. Why? Only because of its minimalistic interface design and built in Social Media shareability and community where, everything you post and publish, gets shared by Medium itself and is searchable through keywords, and you get the weekly newsletter to keep you posted.

wordpress vs medium

The beauty of Medium is that it’s a simple text editor that promotes your articles to people who would read it and it is a great way to set yourself out there. It’s a place where the focus is on the publications instead of the authors. But (there’s always a but).. With Medium, what you see is pretty much what you get – there’s no option in changing the design, layout, limited analytics, you are not the owner of your content and similar.

To get yourself familiar with how Medium works, we recommend you visit these publications for start:

And, while I do admit that WordPress native text editor is a bit dated, if you’re using Medium and thinking of switching to WordPress, you’ll have no trouble adapting since there’s new player in town and its name is The Gutenberg Editor, which is set to enhance the user experience to the fullest.

So, in the terms of WordPress vs Medium, which one should you use?

No, I won’t just tell you to use WordPress – what you should be doing is using BOTH WordPress and Medium. And, why? Simply, Medium has that built in shareability and community in itself that will help you in reaching more awareness of your work and/or business. So, it could be a great opportunity to use Medium as a marketing tool for you and your work.

WordPress vs Medium which one to use

I’m not saying that you should copy/paste the content from your website/blog, but.. Mix it up, revive your old content, use Medium to promote it as a teaser/a referral to your website. In that way, you are increasing the odds of being noticed and remembered, so why not give it a try?

What are your experiences on using Medium and WordPress, which one suits you better and would recommend?

Ivana Cirkovic

Ivana is a Digital Marketing, PR and Social Media consultant with over nine years experience in the field. She is also a WordPress enthusiast and an active member of WordPress community who lives online almost 24/7. In love with Twitter, WP, photography and NYC.

4 comments

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  • Well, it is the first time I actually hear about Medium and it seems quite interesting. I will be honest and say that I think it would be a bit overwhelming to start using another platform once you are familiar with one, but I may consider switching with any new website I may start. Thank you!

    • Hi Jenn,

      Thanks for reading, glad you found out something new here 🙂
      What’s more interesting, as I mentioned, you might not need to start in a different platform (if you don’t need to), but use it as a new way to communicate and reach to your specific audience. A bit of mix and match which can do you good 🙂
      Anyway, do come again and share with us your experience, if you choose to use Medium, too 🙂

  • I must say this was a very interesting read. However, It’s taken me some time to get used to WordPress as a platform so I’ll be sticking to that for a while. Great post though, love the information.

    • Hi Thomas,

      Very glad to hear you’re liking WordPress and sticking to it 🙂 Let me know if you need any help in writing and administrating, always here to help some more!

      Thanks for dropping by and reading! 🙂

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