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10 interesting 404 error pages examples to spark your creativity


We’ve all been there, having the trouble of showing up 404 error pages which, we admit, can be overwhelming and upsetting for the visitors, but if done properly, can ease the pain and even help.

How, you might ask?

By being creative and setting up different kind of 404 error pages – if you’re not sure how – here are several examples that can help spark your creativity.

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1. The Useless Web Index

We dare you to tell us if you saw sweeter error page than this one! Cute as a button meerkats looking around, searching for who knows what, looking all confused and stressed out – so that your visitors wouldn’t be, right?

404 error pages

2. Lego

Plain and simple, but so aligned with their brand. Lego 404 error page is one of those simple yet effective ways to, even in the times of mistakes, produce favorable emotion

404 error pages

3. Weemss

Event planning just became more interesting, right?

404 error pages

4. Bluegg

Can’t get better than this, you know? UK Digital Marketing Agency sure made its name even more visible by making 404 error page as interesting and funny as this one, we dare you to look at it only once!

404 error pages

5. Amazon

Cool way to include love for animals into the design, it is one of the pages that you just can’t stop refreshing, because it shows all the dogs that live with Amazon’s employers and their interesting facts. Neet, right?

404 error pages

6. Bruce Springsteen

Just like his music, Bruce’s 404 error page shows unique way of presenting itself and is as specific and charming as he is.

404 error pages

7. Blue Fountain Media

One of the examples that show you how informative and helpful an 404 page can be.

404 error pages

8. South West Trains

All aboard to this 404 train track route! A cute and effective example of an error page that goes to show you how even those more serious businesses uses creativity in the design.

404 error pages

9. MailChimp

Another example of simple and effective 404 page that both aligns with the brand and offers a way to amuse the visitors, by setting up this Hulkalike monkey in the middle of the jungle, to enhance that lost feeling 🙂

404 error pages

10. Virgin

There is a whole lot we can learn from Richard Branson and this type of 404 error page is just one of those things! Charming, quirky and oh, so fun both with the copy and image itself.

404 error pages

Bottom line, 404 error pages don’t have to be plain and boring, besides putting people’s smiles on their faces, use them to apologize and offer help by linking to the search option, a homepage or archives, together with a contact form to ask you if there’s anything they couldn’t find by themselves. By doing that, you are showing to your visitors that you care about them and their experience and not just your own well-being.

It’s those little things, you know?


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Ivana Cirkovic

Ivana is a Digital Marketing, PR and Social Media consultant with over nine years experience in the field. She is also a WordPress enthusiast and an active member of WordPress community who lives online almost 24/7. In love with Twitter, WP, photography and NYC.

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