Seems a bit like childhood all over again, right? Those days, people used to scare us with Boogie man and today? Facebook algorithm changes and new Facebook Explore Feed are types of things that make us worried, and for a reason.
But, before I start explaining you a bit more what to do and how to use it to your advantage, let’s set things right.
What is Facebook Explore Feed?
If you updated the Facebook app on your Android or iOS phone, you’d see a new rocket tab among tabs in Explore section. Within it, you’ll find content that Facebook itself considers relevant to you and your behavior on this social network. This Facebook Explore Tab is something that is still in testing, and it won’t show to all the users. Still, it already started a commotion all over the world. And why? Some say that Facebook is testing a way to put all those Pages content away from News Feed, making it free for posts from our friends and family. Others, that this new feature deliberately reduces organic reach, so that Facebook can make even more money.
Whatever the reason, one thing is sure. It all goes back to the good, old content; it’s relevancy and ability to provide value.
And why is this an important thing to know? Just that this and similar examples only confirm that we need to retake control of our content. That means websites should and must be the core center of our businesses, not Social Media. Sure, it is quite a boost if handled properly, but what will happen when they go? You know, one day someone just says “That’s it, no more” and shuts off Social Media platforms? All of your effort and content you produced for these platforms are no longer alive.
Now, I don’t say that this scenario will ever happen (will it?), just painting you a picture for better understanding of how important your website is. And should be.
No matter what happens to Social Media, the majority of your time should be on expanding your website’s community. Think how the content you produce benefits your visitors. Make the website your No.1 place people go to, and you don’t have to worry about any Social media changes that can come. And how is this relevant to WordPress, you may ask?
Well, WordPress is a platform that has all the stuff you need for reaching people online. Whether you need WordPress magazine themes or blogging templates, maybe one-page portfolios – you name it, WordPress has it. And, it’s made to be an excellent friend of Google, too. It is responsive, equipped with SEO and easy to use – no coding necessary, I promise!
What can we do, can we crack the almighty Facebook algorithm, Explore Feed and more that will come?
What I would advise all of you is to do a step back and analyze your content strategy again. Talk to your audience groups, do the research and find out what it is they want and need from you. How can you/your business/product/service help them and then figure out in what way the content you make will deliver that value?
Check if the website is optimized and user-friendly, does it provide the answer to the people who search and are coming to your pages. Invest your time and resources in making your website the best possible place for helping and finding solutions to the people you’re targeting. Use Social Media as a tool to reach to more of those people, not as a go-to, the first and the biggest hook for them. Let your website be the central star and give Social Media a secondary role.
Now, if you’re looking for a place to start searching for the perfect WordPress theme – look no further! Your very own, all-that-you-need WordPress theme might just be among our premium themes and one click away! Go check them out and let us know which one is The One!
EDIT / 24.10.2017
As we initially wrote, features like Facebook Explore Feed and new ones to come are going to affect our businesses significantly. It is confirmed that Facebook is testing News Feed as a way to make publishers pay to be seen at all on its platform. This is why it’s essential to have the strong and powerful website as a core of our business.
News Feed rolled out recently to random worldwide Facebook users, only to be officially confirmed as an A/B testing in these countries:
– Sri Lanka
Facebook wrote on their official blog, „We always listen to our community about ways we might improve News Feed. People tell us they want an easier way to see posts from friends and family. We are testing having one dedicated space for people to keep up with their friends and family, and another separate space, called Explore, with posts from pages.“
Whether this feature becomes worldwide official (despite Facebook saying it won’t), we shouldn’t rely on other platforms as much as we used to. What could happen if we invest ourselves in someone’s else free tools and they decide to change the game?
What are your thoughts on this, did Explore Feed change something in your Facebook presence?