Wondering how to create a Facebook Page for your blog knowing that you really do need one? Follow our in-depth guide and learn how to create and manage an attractive and successful Facebook Page!
Although it has been around since 2004 and much is known about it, there are still a significant number of people who don’t use Facebook properly. Whether you are a hairdresser, a furniture factory, a company, a government institution, or any other business or organization, you need to have a Facebook Page, not Profile. Facebook Profile is meant for people and non-commercial use, while Facebook Page is for businesses.
What is a Facebook Page?
That being said, a Facebook Page is a public profile for brands, companies, celebrities, organizations, all types of businesses. So, if you want to promote your business, run ads, sweepstakes, contests on Facebook, interact with your target audience – Facebook Page is a way to do all that and more.
Now, many brands, despite clear and unambiguous rules, have reached out and opened profiles – either out of ignorance or to try and cheat. Often some brands make fake sexy profiles that quickly collect up to 5000 friends and then convert that profile into a Page. Facebook was more or less tolerant about this kind of things; however, not anymore:
If you have a Profile instead of a Page, don’t be surprised if you see this message when trying to log in to Facebook. The rules are clear: legal entities must create a Page, private ones a Profile.
The difference between Facebook Profile and a Facebook Page
One of the main differences between A Facebook Profile and a Page is that a profile is for actual people while Page is associated with a business. You can’t and shouldn’t open a Facebook Profile for your brand, company, cause, etc. Why? Having a Facebook Profile as a business means you are, you are automatically violating the rules of use of this social network, which can lead to the removal of your profile.
You have the option to create a Page and convert a profile to it, or – if you have both a Page and a Profile – to merge everything into one, with your Profile friends becoming fans, but you lose all the interaction and content you post, which is why it’s essential that – before merging – download and save everything to your computer.
The benefits of Facebook pages, in addition to not breaking the rules, are numerous:
- you can create a fan base without restrictions in one place (within the profile there is a limit of up to 5000 friends);
- get insight into detailed statistics – tracking and measuring performance (Facebook Insights);
- and there is also the option of advertising – both the site itself, the video, the link to the site, and the promotion of a particular publication.
Five steps to creating a Facebook Page for your blog
Now that we got basics covered let’s see how you can create a Facebook Page for your blog.
Note: Anyone can create a Page, but only official representatives can create a Page for an organization, business, brand, or public figure.
The steps for doing it are quite easy and go like this:
1. Log in to your Facebook Profile
2. Click on Create option in the upper right corner of your feed and choose Page
3. Choose the type of Page you want to create
4. Name your Page and add a category to describe your Page (type a word or two that best describe your Page, then choose a suggested Category)
5. Click on Get started and follow the on-screen instructions that include adding a profile picture and a cover photo.
And that’s it! All you need to create a Facebook Page for your blog successfully. But wait, that couldn’t be all, could it? And now what?
Filling your Facebook Page
First thing first – you need to fill your Facebook page with basics like adding a Profile and a Cover Photo (step 5) and creating a Page Username.
It might seem like an easy task, but let’s think about it for a second. Both Profile and a Cover photo need to be compelling, to grab attention, and aligned with your brand and its colors. If you’re yet to defines them, then this blog post about brand color palette tools to make your perfect blog colors is a great place to start from.
If you feel confused about this, just look at these well-known examples:
Or these bloggers:
Create and go
All of them use defined brand colors and/or some form of CTA in their cover photo area. And it’s something you should consider doing as well.
Afterward, it’s time for the About section. It’s the very place people go to find more about your Page and blog. And it’s where you include all the business details about your blog, starting from:
- Phone number (if you want)
- About description, a brief summary of your Page
Then, always include a story about you and your blog. You’ll need to write an attention-grabbing description of yourself and your blog, including a link to it, of course. And, just like when writing a blog post, you want to include the most important information first. That would be the description of your blog and what it has to offer, a little bit about yourself and what type of value fans and followers can get out of Page and blog as well.
Many bloggers skip this step, but the truth is, having it all filled with relevant content and information makes your Facebook Page more professional and good looking! It’s all in the little details, right?
Pro tips to improve your blog’s Facebook Page
Don’t put and publish just any image; make sure they have the right dimension and type (PNG preferred). So, here is the most current recommendation:
Profile photo: 180×180 pixels (and higher)
Cover photo: 820×312 pixels (the maximum resolution 1958x745px)
Facebook Page photo post (the upper limit is 2048px):
492×492 pixels (square)
Luckily, nowadays we have so many photo editing apps to helps us create exact photos Facebook asks, so it’s no trouble at all.
Claim your Facebook vanity URL
Crucial tip. Once you hit 25 Likes, make sure to claim your vanity URL. That means you can change a generic Page URL from this:
Much more user-friendly, memorable, not to mention easier to promote 😊
Include social signals on your blog
Make sure to put Like button on your blog, which will make people easier to interact and connect with your content, improve followers ratio and, overall; it’s a great CTA! And if your blog is on WordPress, there are plenty of Social Media plugins to choose from, to help you integrate Facebook with your blog.
Get familiar with Insights
It’s the very place where you learn about your audience, their habits, activity, which further help you in creating the most relevant content. Also, it will help you determine when’s the best time to post on Facebook.
Type of content to post
Think of your Page as a shop window of your blog, which means you’ll post only the best possible content out there. Your best blog posts, short videos, visuals, and images that further enhance your message. Not in a spam way, but at a dose that suits your followers. And, try not to overpromote yourself, you know, go overboard with me-me-me posts. For example: if you are a photography blogger, include various tips and trick of the trade, shoot a short explainer video, share relevant curated content.
Automate and save time
One of the great things about Facebook Page is that you can pretty much automate all of your postings! Schedule, backdate or save draft – it’s all doable right from within the Create Post feature:
So, if you think you can’t find the time to manage your Facebook Page, think again! You can easily have a month (two, three…) of content scheduled in advance and come to Page only to interact with fans when they post a comment or to check on the Page’s Insights for future content strategy and such.
The power of friends
Don’t hesitate to ask your friends for help, as in to like your new Page. What better way to kickstart its life and get at least that first 25 likes needed to change the name, than from your friends and family? Not to mention, it’s always better to have some likes than none when promoting it on your blog and other channels.
Having a Facebook Page for your blog is a great promotional tool that brings results. If you follow these steps and create it in a way that brings more value and benefit to your readers, followers, target audience. Knowing that 1.59 billion people on average log onto Facebook daily, it really is a must-use marketing tool for your blog.