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How to use WordPress storytelling for your business

How to use WordPress storytelling for your business


Got you thinking now, haven’t we? WordPress storytelling might not be a story old as time but sure is a thing now. Just the fact that almost 30% websites are powered by WordPress is a solid reason for you to start using WordPress as a go-to tool for storytelling.

Don’t settle yourself with Medium or Wix, plan and develop your blog or website on WordPress and prepare to share with the world your compelling stories. But, before you do that, let us start from the very beginning.

What is storytelling?

When you come to think about it, storytelling is as old as the world itself. At first as drawings on the cave walls, throughout the Egyptian pyramids, Greek and Roman stones, to the books, newspapers, blogs, and websites… As Oxford Dictionary states, „storytelling is the activity of telling or writing stories“. In more business and/or marketing way, storytelling is a powerful tool to share meaningful stories about you and your brand. It is a way for you to connect with your audience before you sell them yourself/your product or service. Give to get sort of doing business, you know.

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How to do WordPress storytelling

Businesses, brands, and communities can prosper when we all share our authentic stories.

Christoph Trappe

Knowing that using WordPress as a storytelling tool is the only natural thing to do. And why? Besides being the most popular CMS out there, writing stories with WordPress is as easy and simple as using any Word document. Even the self-hosting WordPress is no trouble to set up, just following these basic YouTube tutorials we collected.

Moreover, storytelling with WordPress gives you all the freedom and possibilities to play with your content to make it more appealing to your readers. With so many plugins and widgets out there, it’s wrong not to use WordPress as your go-to online storytelling tool.

From writing to video to photo storytelling, WordPress truly has it all. All you have to do is provide the story, and let WordPress do the rest. And, to prove what we said, here are several examples of WordPress storytelling from our Premium themes users.

WordPress storytelling with Meks Premium themes

British Contemporary art with Pinhole

What better way to tell the story about your art gallery (or a portfolio) than to showcase it through a specific premium theme like Pinhole? Designed primarily to help you create stunning photography based websites in numerous ways and styles. With clean and minimalist design, it only enhances your visual storytelling, just like in British Contemporary Art’s online platform. with Voice

Thinking about giving a voice to the ones that can’t speak for themselves? Then take a look how did it with one of our popular Premium themes named Voice. A lovely community that informs all 4-legged lovers about everything and anything dogs related, from education to selling pet products. And they built a great storytelling platform that has over 200,000 monthly visitors! Choosing Voice, which is a magazine/blog type of Premium theme, helped them to create and customize their stories in a way that’s easy for readers to engage with. Take a look for yourselves.

Legends and Myths with Throne

Created as a place which provides unique interactive storytelling experience, Legends and Myths uses our Throne Premium theme to deliver just that. This is a website where you can „explore the world’s most mysterious legends & myths in an appealing and engaging way“. All the stories are not only well written but presented as well, thanks to one of the 50 different layout combos Throne has. Here, it’s all about the stories, and Legends & Myths has a lot of them to share, just visit them and enjoy your reading!


And, if all this is not enough, WordPress has a few more cards up its sleeves. Yes, we’re talking about storytelling plugins.

Aesop Story Engine

WordPress plugin that helps developers build storytelling themes


Cool WordPress plugin that turns your website into interactive content toolkit right from within your editor. To use it, you need to have your Playbuzz account first.


Using this storytelling plugin will not only help in making your content better, but it’s great exercise for the coming of Gutenberg editor as well. Snowball is designed to help you build your article with blocks, which is the very base of Gutenberg development, too.

There you have it. Whatever hobby or type o business you have, telling stories about them will only help you engage with your audience in a better and more meaningful way. And, with the help of WordPress, the only limit is your imagination so – why not give it a go?



Ivana Cirkovic

Ivana is a Digital Marketing, PR and Social Media consultant with over nine years experience in the field. She is also a WordPress enthusiast and an active member of WordPress community who lives online almost 24/7. In love with Twitter, WP, photography and NYC.

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