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Premium WordPress themes customer survey 2017 by Meks – the value of customer insights

Premium WordPress themes customer survey 2017 by Meks – the value of customer insights

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What is the value of customer insights when making Premium WordPress themes? We at Meks find it very important and useful. That is why we surveyed our customers, to better understand their needs and improve our work.

We’ve set up this survey to see what our customers feel about the WordPress surroundings, how are they satisfied with its tools and features. Also, we tried to identify any areas of improvement we can deal with to have an even better end product, our premium themes – feel free to check them out on our themes page.

At the very end, we want to share these results and takeaways with you, so we can all draw some constructive conclusions and be better to our customers and the overall WordPress community.

Premium WordPress themes customer survey 2017 results

1. WordPress users experience

premium wordpress themes customer survey question 1

More than half of our survey participants are advanced WordPress users.  Also, those are people who use it in their daily work and hobby. That tells us that our users have been in the WordPress environment for some time and are familiar with its benefits and features. Why not so many beginners, one can ask? Our guess is that compared to other CMSs, WordPress is currently targeted at the people who want full control over their websites instead of having a one-click website solution which is not quite performance optimized, SEO friendly and customizable.

2. How many premium WordPress themes have you bought in total?

premium wordpress themes customer survey question 2

A majority of them deals with more than one WordPress theme, which tells us that participants are very involved in working with WordPress and are serious about it. Once they go premium, they usually understand the benefits that the premium themes provide.

3. Before deciding to buy a WordPress theme from an unfamiliar author you check if…

premium wordpress themes customer survey question 3

This question told us a lot. Whether you are a well-known theme developer or not, the things that will set you apart from others and help a customer choose you are theme’s responsiveness, good reviews, and frequent updates. So, guys, make sure you are optimizing your themes and keeping them bug-free to have good rates and comments! And, knowing that by 2020 there will be 34 billion devices connecting to the internet, no time to waste – check the responsiveness of your themes and update them asap!

4. You would never buy a theme if…

premium wordpress themes customer survey question 4

We asked this question to reveal the so-called “greatest fear” of our customers. Same as for the previous question, customers were allowed to select all of the reasons provided. It seems that 77% of users will give up from buying a theme if it is not updated recently, while the same percentage of people sees the lack of responsiveness as a deal breaker. Way to think, ha?

Another thing to think about – do you include customer support option in your premium theme package? It seems that 54% of customers won’t buy a theme without customer support included. It’s one of the things that can make or break a business, and you can see that there are more and more trends improving the customer support and experience, look at what you can implement, too.

5. Your most common frustration with a WordPress theme is when…

premium wordpress themes customer survey question 5

Regarding most common frustration with WordPress themes, customers once again stated that the lack of responsiveness and/or incompatibility with plugins is a serious issue and something that is breaking the deal, logically revealing the main reason for switching the theme to some of your competitors.

This was a really interesting find for us.  As we feel currently, the significant effort by the most of the theme authors goes towards making themes as easy-to-use as possible. However, it seems that most users are ok when a theme has a slight learning curve as long as everything works fine concerning responsiveness, options, and compatibility. So, maybe you can dedicate more time to testing your product across different setups, screen resolutions, and devices, instead of trying to nail the onboarding process?

6. Coca-Cola or Pepsi? 🙂

premium wordpress themes customer survey question 6

In the end, to make this poll little more interesting and funny here’s what we found out about the WordPress community’s drinking preferences. And, just like Coke won the cola wars because great taste takes more than a single sip, WordPress won the hearts of 29% of worldwide websites. For having more than just a pretty theme and we know something about that, right? 🙂

You can download the full infographic by clicking on the button below:

Download infographic

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Ivana Cirkovic

Ivana is a Digital Marketing, PR and Social Media consultant with over nine years experience in the field. She is also a WordPress enthusiast and an active member of WordPress community who lives online almost 24/7. In love with Twitter, WP, photography and NYC.

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