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Top 12 WordPress Newsletter plugin recommendations

Top 12 WordPress Newsletter plugin recommendations


What better way to gain more subscribers and grow your email list than with a little help of a top WordPress newsletter plugin, right? Only, with so many of them on the market – which one to choose?

Catch them where they are – in their inbox 😊

Believe it or not, the power of an email newsletter is still growing strong and serves as one of the best marketing strategies you can use. Did you know that:

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  • email generates $42 for every $1 spent, which is 4,200% ROI (DMA, 2020)
  • in 2019 alone, 293.6 billion emails were sent and received each day (Statista, 2019)
  • 93% of B2B marketers use email to distribute content (Content Marketing Institute, 2017)

Apart from being one of the oldest communication ways to engage your audience, it’s also one of the most effective ones as well. Doing it right, email newsletters can directly build and improve your business. How?

The advantages of newsletter campaigns

Among so many newsletter benefits you can find online, we thought of summing up the basics and most effective ones.

1. Connecting with your customers anytime and on any device

The whole world went mobile, so did emails! It’s never been easier to connect with the people where they are – and they/we are on mobile, almost 24/7! And, believe it or not, people like to hear from you through email correspondence – it’s convenient, and they can engage with it at their own pace!

2. Traffic increase

Your newsletters are like a hook to your website content. Make them interesting, valuable, and hard to resist! And by doing so, you’ll drive more traffic to your site! How can you do so? Well, offer the best content from your site, include some personal touches, relevant games or polls, create clear Call To Actions and make it clear what you want from them.


3. Build awareness and trust

Using email marketing, you’ll – in time – establish awareness and trust, thus a more known brand. By being consistent with your messages and newsletter publications, you’ll build both awareness and trust, because people will gain a habit of receiving your emails, and be more open to getting to know you better.

4. Boost sales

When you have a steady list of subscribers who regularly engage with your newsletters, it becomes much easier to market and promotes your products or services. In time, your newsletters become the easiest way to reach – not just any people – but the ones you know will react to your offers.

5. Personalized engagement booster

Don’t just take our words on it. 74% of marketers say targeted personalization is what increases customer engagement. By knowing who you reach and with what type of content you’ll increase your chances of both ROI and revenue. But be sure to go beyond just the subscriber’s name in the subject line. Optimize your newsletters based on the information you get out of them, such as gender, location, if they’re new or returning visitors, etc. That way, you’ll improve your CTR’s and marketing efforts for sure.

Top 12 WordPress Newsletter plugin to use

One simple WordPress Newsletter plugin search will get you almost 1000 results! And, yes, it can look intimidating and challenging searching for the right one to use, but no more!

Not to say you’re welcome, but here are our top picks you can choose from. Saving you time, nerves – and money too, these are the top x WordPress Newsletter plugin recommendation to consider. Read all about it and let us know which ones you picked out, ok?

ALO EasyMail Newsletter


Create and send newsletters, build and manage subscribers, create mailing lists, and more – all with the use of this newsletter plugin. Alo EasyMail is a free plugin that comes with many handy features:

  • Unlimited number of subscribers
  • Write and send HTML/text newsletters
  • Newsletter themes
  • Newsletter placeholders
  • Batch sending
  • Import/export subscribers
  • Sending report
  • Multilanguage, and more.

Upon installation, simply set up a subscription widget on your blog or site, start creating a newsletter, create recipient lists, and start sending. As easy as that!

And if you come up with any type of challenge or don’t know how or where to start, this start guide is beneficial.

Bloom by Elegant Themes


Bloom is a premium email opt-in plugin for WordPress that helps you get more subscribers, convert visitors into readers, automate your popups, and more. It comes with more than a hundred pre-made email templates (or customize your own) and 19 email marketing integrations to help you really stand out with your newsletter campaigns.

Moreover, Bloom comes with six different popup form types, three opt-in form orientations, unlimited color options, as well as customized borders and edges. All to get you really unique and specific look, feel, and the outcome you desire.

The price is $89/year or one time $249 for lifetime access. Either choice gets you access to Divi, Extra, Bloom, and Monarch as well as hundreds of website packs.

Email subscribers


One of the most popular WordPress newsletter solutions you can use comes as an all-in-one Email Subscribers plugin. It’s a freemium plugin that helps you not only create and distribute newsletters but also collect leads, send automated notifications, and manage everything from one single place. Easy to use and manage, once you install it, you’ll get this notification:

Simply test out the plugin and start creating your first newsletter campaigns!

The free version comes with the features like:

  • Unlimited contacts
  • New post notifications
  • All the data is stored and kept on your server
  • GDPR ready
  • Track opens (opt-in)
  • Unlimited templates, forms, and post notification creation
  • Import/export contacts
  • Email open/viewed status and more.

Pro version comes with even more specific features such as:

  • Link and UTM tracking
  • Schedule email sending
  • SMTP & Pro email services
  • Autoresponder sequences creation
  • Automatic spam score checking
  • WooCommerce, Contact Form 7, Ninja Forms, WPForms integration, and more.

The price starts at $9/month for single-site use.

Hustle WordPress plugin


Made by our friends at WPMU DEV, Hustle Marketing is a great email list growth and remarketing plugin. It helps you create beautiful emails and send automated newsletters,  it integrates with all the popular email services and supports both the Classic and Gutenberg Editor.

Hustle also helps you display targeted ads across your blog through various slide-ins, pop-ups, widgets, and shortcodes.

The free version limits you to three forms per opt-in type, but if you need more, Hustle-Pro gives you unlimited forms and many more features for a $49/month subscription. Included in that subscription price are all the WPMU

MailChimp for WordPress


You might remember we wrote about using Mailchimp for WordPress in one of our earlier blog posts. Just in case, here are some of the key benefits of using this particular freemium WordPress Newsletter plugin.

  • Free for up to 2,000 subscribers
  • User-friendly sign-up forms
  • WooCommerce integration
  • BuddyPress integration
  • Contact Form 7/Gravity Forms/WPForms integration

and more!

And if you go premium, you’ll get even more features, such as:

  • Multiple forms
  • Advanced e-commerce integration
  • Form styling
  • Detailed reports&statistics

The price starts at $59/year for a single site.

And, in case you don’t know how to add a MailChimp newsletter subscription form on your blog or site, here’s a quick how-to as well.

Mailjet Email Marketing


Easily create and send email campaigns using this intuitive and creative email builder plugin. Mailjet for WordPress comes with an easy email management system, automated contact synchronization, sign up form and contact lists management, campaign builder tool, and more. It is GDPR compliant, highly flexible, and easy to use. It only requires you to have PHP 5.6 or higher.

The free version lets you send 6,000 emails per month and has features like:

  • Unlimited contacts
  • APIs, SMTP Relay, Webhooks
  • Advanced email editor
  • Advanced statistics

There are also several premium option plans – depending on the number of emails sent, and the price starts at $9.65/month.

These premium plans come with features like:

  • Online customer support
  • Whitelabel
  • Free sub-accounts
  • Segmentation
  • A/B testing and more.

MailOptin newsletter plugin


A freemium plugin that lets you create different newsletter signup forms, as well as popups, notification bars, slide-ins, and such. You can use it to send automated email notifications to your subscribers on Aweber, Mailchimp, and similar tools, every time you publish a new post. You can also set up daily, weekly, or monthly roundups and keep your readers engaged.


Set up your emails to be automated and scheduled and have more time to do something else – like building your brand, writing more articles, and such.

Pro version comes in three different plans, and the price starts at $79 per year for a single site.



Another great all-in-one WordPress newsletter plugin that you can use to kickstart your email campaigns. MailPoet is a freemium plugin that comes with more than 50 premade email templates, automatic blog updates, WooCommerce email marketing features, and more. Premium version comes with more advanced features such as advanced analytics, the support team at your disposal. And the most fun part of it – if you have 1000 or fewer subscribers, the premium version comes forever free!



A great and highly professional WordPress plugin that helps you manage and improve your email marketing efforts. Newsletter is a freemium plugin that comes with many free addons as well as quite a few pro ones. To use it, a PHP version 5.6 or higher is required, so make sure you’re up to date with it.

Once you install it, you’ll get this dashing dark dashboard to work with:


And it will step-by-step guide you into setting up everything and creating your first newsletter campaign.

Some of the key features:

  • Send unlimited emails
  • Drag-and-drop responsive email composer
  • Email tracking and advanced statistics
  • SMTP support
  • GDPR ready
  • Advanced targeting
  • Subscribers list

and so much more!

Apart from that, Newsletter plugin comes with various free addons like:

  • BuddyPress integration
  • Newsletter REST API
  • WP Registration Integration
  • Archive
  • Locked Content

And just in case all this is not enough, there are also quite a few professional add-ons like Autoresponder, WooCommerce integration, Google Analytics, Ninja Forms/Contact Form 7/WPForms integration…

There’s also a premium version available, it comes with all the pro add-ons involved, and the price starts at $65/year for a single site.



Not your usual newsletter plugin. OptinMonster is a premium email opt-in form plugin that lets you create, manage, and track various opt-in form campaigns. From popups to exit intent catching and converting, to lead generation, OptinMonster is a quite useful plugin to consider.

It is a great conversion tool that grabs your visitor’s attention, converting them to subscribers, readers, buyers. And with its various popup features, it helps you grow your email list.

To use it as a WordPress plugin, you’ll need your OptinMonster API Username and API Key to connect your OM account to your site. Once you do that, use this plugin to manage and track the campaign you created in your OptinMonster account.

The plugin itself is free, but the OptinMonster tool price starts at $9/month for a single site.

Subscribe 2


If you need a simple and basic newsletter solution for your blog or site, this is the plugin to use. Subscribe 2 is a 100% newsletter plugin that helps you create and manage your email campaigns and send automated notifications. It only requires you to create a WordPress Page to display a subscription form. After that, you manage and define all of the settings from your WordPress dashboard:


WP Subscribe Pro


A simple and easy to use plugin that comes with the usual premium features you’d need to create, manage, and track your email campaigns.

Popup triggers and animations, HTML and Shortcodes support, Aweber/MailChimp/Feedburner support are just some of the handy features that help you boost your site traffic and conversions, not to mention grow your email subscribers list.

The current price is $29/year for three sites license.

DEV tools, such as Forminator Pro, Defender Pro, SmartCrawl Pro, and more.

Top 12 WordPress Newsletter plugins to use in 2020

Final thoughts

There you have it. 12 WordPress newsletter plugin tools to consider, as well as some valid points on why you should include email campaigning into your content marketing strategy. Consider the pros and cons, think about the dynamics and email strategy, and start building one today!

Also, feel free to let us know which of these handy plugins was your top choice in the comment section, and don’t forget to say hello to us on social – we hang out on Facebook, Twitter, and Instagram. 😊



Ivana Cirkovic

Ivana is a Digital Marketing, PR and Social Media consultant with over nine years experience in the field. She is also a WordPress enthusiast and an active member of WordPress community who lives online almost 24/7. In love with Twitter, WP, photography and NYC.

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