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6+ video marketing tips to improve your vlogging [2019 edition]

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Wondering what would be some of the best video marketing tips that can help you step up your vlogging game? We’ve got you covered!

Did you know that:

  • 87% of people would like to see more video from brands in 2019
  • 79% of people say a brand’s video has convinced them to buy a piece of software or app
  • 68% of people say they’d most prefer to learn about a new product or service by watching a short video

All these and more you can find in the Wyzowl’s latest State of Video Marketing 2019 report. And why you should even look at it? Well, in case you still don’t realize how big video marketing is, now is the time! Knowing that we share these best video marketing tips so you can improve your vlogging and be that much better with your work!

WHY use VIDEO and VLOGGING

The video is absolutely the most significant way to communicate your product, service or a brand, according to CISCO. Even back in 2017, it was accounting up to 75% of all consumer internet traffic, but expectations are that video content will reach 82% by 2022!

With that in mind, there is no doubt that you should include vlogging and videos in your marketing strategy to effectively compete on the market. According to Nielson, 64% of marketers expect the video to dominate their strategies!

Here are a few more details to show the importance of business videos:

  • Video promotion is six times more effective than print and online (Atlas);
  • Video content can increase the chances of a front page Google ranking by 53 times (Cisco);
  • 75% of executives questioned watch business-related videos every week, and of those, 65% visit the marketer’s website after viewing (Forbes);
  • 50% of those who saw a marketing video purchased from that company (Forbes);
  • One minute of video is worth 1.8 million words based on research conducted by Forrester Research;
  • 100 million internet users watch online video Every Single Day;
  • 90% of online shoppers say that video helped them with their buying decisions
  • YouTube is the second largest search engine in the world after Google!

And don’t forget, after a long time, smartphones will not be on top of the annual growing device list, but “just” the second fastest. The top of this list is reserved for connected TVs (which include flat-panel TVs, set-top boxes, digital media adapters [DMAs], Blu-ray disc players, and gaming consoles) and what do you think users will do on these devices? Read? Think again.

The best video marketing tips 2019 edition

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1. Timing is everything!

Just as in writing for the web, you need to make your video message on point – or the essential things – in the first 10 seconds. That’s how much time people have or are willing to spend to get to know with whatever you’re trying to share with them. That means you need to be as specific and engaging and quick in “selling” them that pitch on why they should invest their time to watch it all through the end. Think of all those captivating Tasty videos; they all have the intro of the finished recipe within the first few seconds, use it as a hook to make you stay till the end 🙂

2. Use the power of storytelling

Don’t make it about selling, the product, the service, the place, whatever. Instead, tell a story, appeal to your viewer’s desires and needs, talk about their pain points and how to ease them, their problems and how to solve them. You know, just like in the books or movies. The characters (the audience), the problem (pain points) and the solution (you, your product, service, brand). And always, but I mean always, have the purpose of each video in mind.  Why are you filming it, what do you want to be the result out of it, why should people watch it? That will help you stay focused and produce better content for your audience.

3. Sharing is caring

Once you fil your vlog and upload it onto your blog or site, the work doesn’t stop there! Share it all across the Social Media stream – where you and your audience are. But, not as a link to your blog post or plain copy/paste no effort style. Nope. Play around with your video content, make appropriate teasers which you’ll upload directly onto Facebook and Instagram, taking into account the format and other specifics. Optimize it well for each social network you want to share it on. And only then you’ll include a link to the original vlog piece with the strong CTA copy that follows.

4. Always include CTA’s

People love to be encouraged so be sure to include a strong CTA in your videos. Whether it’s to subscribe to your YouTube channel or newsletter, follow you on Social, leave you a comment or ask you a question… whatever you want them to do next, put it in the video. As for where, Wistia discovered that the vast majority of video creators place their CTA’s at the end of the video, at the same time, the mid-roll CTA’s have higher conversion rates. Whatever you choose, think of The Dollar Shave Club as one of the best examples and be sure to make it clear and straightforward, always.

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5. Own your vlog content!

I can’t emphasize enough this fact: you need to have your own web space to put video content on. Sure, Social Media is a great and quick way to put yourselves out there, but… Is it your playground to play on? I don’t think so. Every social network has its own set of rules which we all accept not reading it. Among other things, it includes that you permit them to reuse your content for various purposes. Not to mention, you agree that those networks can – if they find it fit – change, remove or delete either your content or the account and not give you the reason why. Do you get where I’m going with this?

This is why it’s crucial to have your blog where you’ll have control over the content and all that you do. It will serve as a base, a house of yours, a place where you bring people from your social network accounts. Yes, use social as a promotional tool, but the home base is your blog, which has a great layout, focused on video type of content, compatible with all the video streaming platforms… all that and more which is included in our Vlog premium WordPress theme! We designed it especially for all you videographers out there, tried and succeeded to include every relevant and useful vlog feature for you to use. So, whether you’re just starting or in the lookout for a fresh new theme for your vlog, try our theme seven days for free and see if it’s the right pick for you! If we were to bet, we’d go on yes 😉

6. Optimize your videos

So many people still neglect this fact – optimizing videos is as important as making them! How do you expect people to find and interact with your vlog, your video stories if you’re nowhere to be found? Knowing that Google loves the video and that it’s only getting bigger and more competitive, you need to step up your video SEO efforts. How to optimize videos?

  • Engaging thumbnail images.
  • SEO friendly title that includes keyword, the same goes for the video description. Always add it and make sure the target keyword is in it.
  • Use relevant tags when describing it, especially on YouTube – it increases searchability.
  • Include captions and video transcriptions; it improves visibility on search engines.

Take a look at how TED Talks does their videos on site and think of ways to implement it onto your vlogs as well.

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A few more quick video marketing tips and tricks to keep in mind

  1. Be creative; nobody wants boring videos. Otherwise, they would stay with the newspaper. Show self-confidence in your videos, and make sure that it’s backed with knowledge and experience. Don’t be afraid to be different and say something that’s not a universal opinion in your industry; but make sure there is a reason you’re doing so.
  2. Be prepared to pay for social networks and platforms. Free promotion is the past; Google and Facebook made it mandatory that you need to pay for the vast audience they are offering.
  3. Give your audience something new and valuable. There are very few new ideas online these days, so you have to think this through carefully. Adding something new to the story, does not need to be an entirely new idea, it can be your emotion, a new approach to the issue or your point of view to something others spoke about.
  4. Don’t be a stranger, especially an arrogant one. People want to relate to you, your story, product or brand, be approachable and entertaining at the same time. People want to have a good time when they watch your content!
  5. Use social networks, especially Twitter and Instagram, as search engines. There’s no better place to find the trends than these real-time social networks. Then research some more with Google Trends to see the deeper volume of it and whether it’s a reasonable pursuit.

And, in case you’re just wondering whether to pursue this blogging path or not or need a little nudge, here are some more facts to help you start a promising vlogging career.

Advantages of video content you should consider when creating a vlogging strategy:

  • Videos are highly engaging. Our brain is paying more attention to moving images and sound. Video has an almost hypnotic quality and, if done correctly, it can turn some not so exciting facts into attention capturing tool!
  • Sure, a video is passive, and it’s not a bad thing. That means your visitors don’t need to ‘actively’ read anything or put any effort in at all. As soon as someone starts watching your video, they start absorbing information.
  • The video is great added value and a tool that sets you apart from the competition. It requires more time, skills and knowledge to produce, yes, but not as many thinks.
  • Videos will allow you to have a direct approach to your potential clients and service users ALL AROUND THE WORLD. With the right message and well-prepared video, you can build your brand as well as a relationship of trust and authority.

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Other relevant facts about video marketing:

  • Create an emotional connection of your brand with customers
  • Videos are great tools to simplify complicated things like tedious instructions, product manuals, and demonstrations
  • Use 60 sec to make an incomparable higher and long-lasting impact than with texts that would need much more time and engagement from customers.
  • Build brand recognition with interesting visual elements
  • Get more shares on social networks when your visitors are impressed by your video. (More than 700 YouTube videos are shared on Twitter every minute)
  • Including a video in an email (during an email campaign), increases CTR 200 to 300 % (Forrester Research). Put the word “video” in the subject line, and open rates rise by 19 percent!
  • Mobile devices are dominating the way people access the internet. At the same time, online video accounts for 50% of all mobile traffic; that figure is growing incrementally. A study by the technology giant Cisco reports that by 2020, 75% of mobile traffic will be video.
  • Get more ROI – The biggest names in online marketplaces including Amazon and eBay report that adding a video ad to a product description increases the chances of a shopper buying that item by up to 35%.

Wrapping up

If you take away only one thing from this article, I hope it’s an understanding of just how important it is to include video marketing into your business or hobby. It’s not that expensive or hard to do, as long as you have a solid plan and end goal. Not to mention you don’t even need some costly equipment. In many cases, you’ll do just fine with a good DSLR and some of video editing apps we talked about.

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Hopefully, you liked the article well enough to share it further with your friends and colleagues 🙂 If you have more gold and proven video marketing tips, I’d love to know more about them in the comments below.

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Ivana Cirkovic

Ivana is a Digital Marketing, PR and Social Media consultant with over nine years experience in the field. She is also a WordPress enthusiast and an active member of WordPress community who lives online almost 24/7. In love with Twitter, WP, photography and NYC.

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