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Top 15 WordPress content plugins and tools to improve your visibility and rankings

Top 15 WordPress content plugins and tools to improve your visibility and rankings


Let’s take a look at some of the must-have WordPress content plugins and tools to use to improve both your UX and rankings.

It’s in our nature to always strive for more, to want to improve and be better. So, naturally, the same goes for our businesses, websites,, and blogs. If you’re looking for useful WordPress content plugins and content marketing tools to create even better content, this is it. We’ve researched the industry market and came up with this list of some of the best content marketing tools and plugins to create spot-on content on your WordPress site.

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However, some of you might have doubts and ask if you even need it? Isn’t content itself enough?

Content marketing stats and insights

According to the Econsultancy report, content marketing is the second most crucial future skill for marketers. Not only that, but it is also a non-negotiable craft we all need if we want to stay relevant, competitive, and alive in today’s overcrowded market:


Knowing that it’s crucial to equip yourself with the right set of tools to help you be better in crafting, producing, monitoring and delivering the right type and amount of content that the audience wants, needs, and searches for. And that’s where WordPress content plugins and various tools step in.

Whether you can’t or don’t want to outsource various stages of content creation, monitoring, planning, and stuff, these tools and plugins can help you do all that by yourselves.

WordPress content plugins

These set of plugins will help you not only craft better content but also help in day-to-day related tasks and improve your overall content marketing tactics. So, take a look at our hand-picked plugins every site should have.



Useful old tool for creating a better and faster content experience. This is Google’s official AMP plugin for WordPress that enables full-site AMP experiences without sacrificing the platform or content itself. Use it to improve the loading time of your content and get better UX for your visitors.

Easy table of contents


Your right-hand help in times when you have long articles and want to make them user-friendly as much as you can. Easy table of contents automatically generates a table of contents for your posts and pages, as well as custom post types. No more need for setting up anchor links manually (unless you want to). Once you install it, enable the plugin through the Settings page, define where you want it to be shown, and it will generate the table of content by the headers found on a post or a page.

Edit Flow


Great free WordPress content plugin that lets you manage all the content as well as an editorial calendar within your dashboard. A pretty useful tool when you have a content team you want to manage and enable easier collaboration. With it you can define all those editorial tasks from within your site:

  • Custom statuses
  • Editorial comments and metadata
  • User groups
  • Notifications
  • Upcoming content budget and more.

Talk about saving the time and organization with it, right?

Meks Video Importer


Easily import all those Vimeo and YouTube videos you want to use in bulk. This free plugin is created for all of you who are vlog oriented and want to showcase this type of content – on your website. It was initially made as a feature for our Vlog premium theme, but we offered it free of charge for any WordPress site. Use it to import videos to your posts or pages or even custom post types on your blog and websites. That way, you can turn any ordinary site into a smart video resource base.

Meks Audio Player


Another free plugin of ours that lets you turn your blog or site into a full experience podcast and/or any type of audio network or even a radio station! Initially, we made it as a support for our Megaphone premium theme, but you can use it as you please on any WordPress based website.

Pods – Custom Content Types and Fields


Pods is a free plugin that lets you create custom content types and fields for WordPress. Furthermore, you can even customize your existing content types, media, users, comments, and taxonomies with it. Basically, this plugin enables you to customize your content with much more features and ways than the WordPress defaults and without calling your developer guy (or girl). So, without any PHP knowledge, Pods lets you create custom content types and fields all with this plugin:

Yoast SEO


By now, you might know it as one of the best WordPress SEO plugins. Whether you use it as a free or premium version, Yoast SEO is your go-to tool for content optimization and On-Page SEO improvement, that we talked about in one of our previous articles. If you want your site to be both user and search friendly, this is a plugin to use.

WP RSS Aggregator


Once you have great content, you want to ensure your readers have an easy way to stay informed about it, right? Well, with this free plugin, they can. And, whether you want people to subscribe to your site or you’re maintaining a directory, WP RSS Aggregator helps you automate the process and curate whatever it is you need on your site.

Import unlimited content from an unlimited number of sites, customize the display templates to match your design, create a custom RSS feed, curate news from the top industry sources, and much more! You’ll thank us later. 😊

Content creation and marketing tools


One of the best SEO tools for backlinks and overall SEO analysis. It gives you a spreadsheet and insights into not only your site health and rankings but your competition as well. Organic and paid positioning, competition, health links and backlinks, organic and similar keywords, keyword and content research, web mentions, and much, much more. It is considered to be a wise investment for your business and site improvement. The starting price is $99/month, but you can try it out for seven days for $7 to see yourself how many tools and options you can use to improve content writing and strategy.

Google Trends

An ever useful free tool that helps you define and search for trending topics. It shows you the popularity of a specific topic over time, which leads you to choose more relevant ones to write about. Use it to search for a popular topics, define more relevant keywords, discover and visualize relevant trends – and all that for free!



Not sure whether this particular tool needs much introduction. Whether you’re a native English speaker or not, Grammarly helps you make your content that much accurate, precise, and compelling. It is your go-to writing assistant and plagiarism checker – provided you paid for the upgrade. Check your grammar and writing mistakes to make sure your content really stands out in every way.


For all those times you lack a new idea or a topic to cover, steps in! It’s a part curation tool part social network that gathers boards of content based on topics you choose. That way, you’ll always have fresh and relevant data to search and get inspired from. Furthermore, you can use it to share your own content as well, so it’s a great content marketing tool.

Not sure whether you know how to make an infographic or not? Lacking the budget for hiring a professional to do it? Check out, a web tool that helps you create and design beautiful infographics for your blog or site. Basic features and tools are free to use, and the premium ones provide more assets and templates to choose from. The price starts at $2/month.


Nowadays, everything is about multipurpose. It’s all about using one piece of content in more various ways to attract more and more audience and prospects. Lumen5 is a great tool that does exactly that. It turns your blog posts and website content into engaging video content. How? All it takes is to paste a link of an article or blog post, and Lumen5 will automatically turn it into video story for specific social sharing and/or download:


Initial use is free for casual video enthusiasts, while the pricing starts at $29/month.


To help you even more, here are some more useful tips, tricks, and assets to create the best content you can. From photo, video, audio resources to apps, and web tools that will help your content really stand out:

Top free photo websites for your online projects

Free public domain music for your video/audio projects

The best photo editing apps for your smartphone

The best headline and blog title/topic generator tools

What to blog about? 17 ways to come up with the new content

Have more questions? Write them up in the comment section below and let’s chat!


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Ivana Cirkovic

Ivana is a Digital Marketing, PR and Social Media consultant with over nine years experience in the field. She is also a WordPress enthusiast and an active member of WordPress community who lives online almost 24/7. In love with Twitter, WP, photography and NYC.

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