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WordPress popup plugins – do they work and should you use them?

WordPress popup plugins – do they work and should you use them?


In today’s world, where more than 75% first-time visitors won’t return to your site unless you offer them something worth their while, it’s challenging to find the ways to deal with that. That’s where WordPress popup plugin steps up. As one of the ways to keep your visitors attention and a way to give them what they need and, at the same time, help you reach your goals. How’s that, you ask, given the fact more and more people say popup plugins are annoying? Bear with us and dig into this story.

WordPress popup plugins – should we use them?

Whether for more leads, community members or more sales, WordPress popup plugins are a necessity and your site should have them, too. No matter how irritating they might seem, they do work. From performing various CTA to promoting your content, offering coupons and freebies, you name it. Popup plugins are worth your time and sometimes investment because they still are a reliable way for you to improve your goals. If – this should go without saying – you do provide added value and something useful for your visitors. Something we’ll explain in the do’s and don’t section below.

Ways to use WordPress popup plugins

  • Newsletter subscription
  • New product
  • Registration form
  • Discount offer
  • Social Media follow
  • Introduce content
  • Exit-intent

When you think of it, you can use these popup plugins for just about anything and everything. Whether you have an e-commerce website, e-learning program or affiliate marketing business, popup plugins are handy tools. Just, try not to go overboard with it, or you’ll lose the visitors and, quite possibly, get banned from Google!

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Do’s and don’t-s

Don’t clutter your blog/website with popups. It isn’t good practice, and it distracts visitors from the content

Do install a popup plugin if you have something meaningful to say or offer. Whether it’s a discount code, a free ebook, a webinar, or a sign-up form.

Don’t appear at the moment visitor comes to your website, you’ll scare him away with no chance of returning.

Do create an interesting and well-designed popup, the one that matches the design of your site and offers you provide.

Don’t be vague with the description or CTA, tell people exactly what you want them to do and why.

9 best WordPress popup plugins

With so many on the market, both free and premium, it can be challenging to know which WordPress popup plugins to choose. That’s why we hope this list of ours will help.


WordPress popup plugins bloom

An email opt-in popup plugin that helps you grow your subscriber list. Convert visitors into loyal followers, provide them with highly targeted content and all in a well-designed way with more than 100 predefined, customizable templates. The price is subscription based, with $89 per year or one time $249 for lifetime access.

Checkout Boost

WordPress popup plugins checkout boost

Very cool e-commerce popup plugin and the app made by Beeketing. If you have an online shop, you might wanna consider using this tool. It helps by increasing the checkout conversion rate with its popups. Works both as a CTA and Socia Sharing popup. If interested, you can try it free for 15 days and then pay from $20/mo.


WordPress popup plugins Growthfunnel

A freemium popup plugin that helps you generate more leads and sales from both your website and Social Media accounts. Furthermore, GrowthFunnel helps you increase followers and shares on Social, too. It’s free for up to 250 contacts and afterward starts at $17.


WordPress popup plugin Optinmonster

One of the most popular popup plugins, OptinMonster is a tool that creates both plugins and forms. You can choose between 3 types of popups and five types of forms to play around with. Moreover, you can choose to have several campaign triggers as well as targeted campaigns for even better results. The price starts from $9/mo.

Popup Builder

WordPress popup plugins popup builder

A free WordPress popup plugin that helps you build any kind of promotional popups. Create as many as you want (don’t go crazy just because you can!), customize it the way you feel like, play with various features and effects. You can use it with several big plugins like Contact Form 7, Ninja Forms, Gravity Forms, WP Google Maps and similar. And, in case all that isn’t enough, there’s a pro version, too.

Popup Maker

WordPress popup plugins Popup maker

Free popup plugin that you can use to customize all sorts of offers and information on your blog or website. Advertised as the best popup plugin WordPress has to offer, you can use it to create any type of popup you can think of. And, if you get stuck, visit their blog for tips and tricks.

Popup Pro

WordPress popup plugin popup pro

One of WPMUDEV’s premium plugins that you can use for your site. It comes with three predefined popup templates which you can fully customize your needs. Easy to implement and play with, Popup Pro comes with many great features like entry animations, unlimited colors, smart exit-intent technology and more!


WordPress popup plugin popups

A freemium WordPress popup plugin that displays multiple popups, from cookie notice to various CTA’s. It is compatible with all the major form plugins like Contact form 7, Jetpack, Mailchimp and similar.


WordPress popup plugins SumoMe

Maybe the most loved popup plugin in the blogosphere 🙂 SumoMe is more than just another WordPress popup plugin. It’s a marketing tool that helps you grow your email list and social sharing with its Highlighter feature.

Wrapping up

If you’re still not quite convinced whether to use WordPress popup plugins or not, there’s a quite interesting study on the topic. Sumo made quite an analysis that shows how popups, in some cases, improve conversion rates to more than 50%!

To sum everything up, popup plugins can and are a useful and relevant tool for your site. Use them when you have something specific and valuable for your visitors, make them easy and unobtrusively and you’ll do just fine. The most recent reason for you to use popup plugin surely is this upcoming GDPR change. Not familiar? We made WordPress GDPR guide for you to inform yourself and get ready.


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Ivana Cirkovic

Ivana is a Digital Marketing, PR and Social Media consultant with over nine years experience in the field. She is also a WordPress enthusiast and an active member of WordPress community who lives online almost 24/7. In love with Twitter, WP, photography and NYC.

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