Extract the zipped package downloaded from ThemeForest to your desktop. In the extracted package you will find the gridlove.zip file which is an installable WordPress theme.
You can install the theme in two different ways:
1. WordPress theme uploader
Navigate to Appearance -> Themes age to access the theme uploader screen and use the gridlove.zip file.
Watch the complete installation process in this short video:
2. FTP
Extract the gridlove.zip file and upload the extracted gridlove folder to /wp-content/themes/ folder on your server. You will have to use FTP software, like FileZilla.
After uploading the theme, you have to activate it. Navigate to Appearance -> Themes page to activate the theme.