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How to add Google Analytics tracking code in WordPress

As a best practice, Google Analytics tracking code should be added to your website on a general level, so you don’t need to re-enter the code when switching WordPress themes.

Add Google Analytics using a plugin

We strongly recommend that you use plugins to add your Google Analytics code.




Here is a list of some of the most popular (and free) plugins:

If you are already running a website that is powered by some of the most popular SEO plugins like All In One SEO Pack or WP Meta SEO etc, check their options as they are all offering a way to insert Google Analytics tracking code for easier visitors and performance tracking.

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